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• Casino Iulius Mall Timisoara Opening
• Casino Iulius Mall Timisoara -

IULIUS MALL TIMISOARA - Retail. Str Demetriade Nr. The North Face Nomino shop. Str demetriade nr 1. Alerte de la Tiendeo.

Iulius group and Atterbury Europe inaugurated today in Timisoara, the biggest city in western Romania, the joint project Iulius Town, following an investment totaling EUR 442 million. Iulius Town assumed the integration of Iulius Mall Timisoara in a large urban regeneration project, supplementing it with retail, office and entertainment functions.

Of the total value of the project, up to now EUR 327 million have already been invested, including Iulius Mall Timişoara, but developers plan additional EUR 115 million investment in the development of the tallest office building in Romania, currently under construction and projected to be finished by the end of 2020.

Iulius Town represents the first mixed-type assembly in the west of the country and the second in the portfolio of Iulius company, after Palas Iasi. It is a regional project, which is addressed to Timisoara, to clients from neighboring counties and from neighboring countries, Serbia and Hungary.

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“In 2005, when Iulius Mall was opened in Timisoara, I knew we would not stop here, and our customers confirmed this expectation. Iulius Mall quickly integrated into the life of an audience that went beyond the country’s borders and forced the continuation of the project on a much larger scale. Today, Iulius Town is the city of the city, a multifunctional project that generates added value for the community and the entire area. Together with our partner, Atterbury Europe, we have developed a regional business hub, which contributes to economic development, but also a cosmopolitan shopping and relaxation space, unique in Romania ”, said Iulian Dascalu, president of IULIUS.

“In June 2017, I signed with Iulius a 50/50 percent joint venture to accelerate the rapid development rate for Iulius Town Timisoara and other projects. Our partnership produces solid results, as can be seen in the first absolutely impressive stage of mixed development with retail, entertainment and office buildings”, said Henk Deist, CEO of Atterbury Europe.

Located in the center of Timisoara, Iulius Town is the most important real estate project inaugurated this year on the Romanian market. Iulius Town is a record sum: the largest retail area outside Bucharest – 120,000 sqm, 450 stores – and the largest offer of Class A office space in the region – over 100,000 sqm.

International brands for the first time, the most beautiful and newest store concepts available in Europe, as well as a variety of themed cafes and restaurants, with terraces and views to the green area, confirms Iulius Town as the number 1 destination in the west for shopping, the party leisure and socializing.

Among the new features include: Zara Home, Oysho, Peek & Cloppenburg, Liu Jo, Intimissimi, Marks & Spencer, Multibrand Distinctives – A X Armani Exchange, Napapijri and Pepe Jeans London. Other brands at Iulius Mall have expanded their scope and implemented the most modern store concepts: Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, Guess, Mango, Sephora, Douglas and Musette.

The offer will be supplemented by an extension of the World Class, which will open the largest fitness center in Romania, with a semi-Olympic pool. Also, Cinema City will inaugurate an expanded multiplex cinema, with a capacity of 12 rooms and will implement, for the first time outside the Capital, the concept of VIP cinema, with dinner and film in the all-inclusive system.

Iulius Town also includes special food & beverage concepts, such as chic cafes and themed restaurants, with different culinary specifications: Mexican, Mediterranean, Lebanese, Italian, Greek, Serbian and Romanian.

The estimated annual traffic for Iulius Town is over 20 million visitors.

Iulius Gardens, the main anchor

The park in Iulius Town involved an investment of EUR 8.7 million and was carried out by a team of specialists from Italy, Germany and Romania. The green space integrates 10,000 shrubs and 1,400 large trees, transported from nurseries in Italy with over 500 trucks. Here, visitors will relax reading a book on the grass, the park benefiting from generous surfaces covered with special grass, which allows heavy traffic. Iulius Gardens also includes a lake, on an area of ​​800 square meters, a Venetian floor carousel for children, a gazebo, promenades and markets for outdoor events and fairs.

Iulius Town also has an ultra-modern conference center, with three elegant rooms and a capacity of up to 1,000 people, which will host business and private events.

Hub for business

The first stage of development of Iulius Town includes over 100,000 sqm of offices, in which approximately 13,000 people will work. The first three buildings are operational (50,000 sqm rentable), among tenants being multinational IT, automotive and customer support companies. The fourth office building, under construction, will be the tallest building in Romania. United Business Center 0 (155 m high, 27 floors) will include 52,000 sqm office leases, a 3,000 sqm medical hub, restaurants, shops and a conference center.

Iulius Town involved significant investments in infrastructure, totaling EUR 13 million. The streets in the vicinity of the project have been enlarged and modernized, and a two-lane car tunnel, which crosses the whole, contributes to the flow of traffic in the area. All these investments were or are to be donated to the municipality.

In addition to its functional role, the tunnel is a veritable mural art gallery of impressive dimensions, thanks to the works of 30 of the best graph-painters in the world. This project was developed on an area of ​​2,000 square meters and benefited from the participation of artists from Venezuela, Peru, Brazil, Mexico, Spain, Italy, the Republic of Moldova and Romania.

Also in terms of infrastructure, another EUR 40.7 million were invested in parking spaces (in a bunk and underground parking), the number of available places exceeding 4,000. To these are added the 800 spaces for bicycle parking throughout the whole.

Direct contributions to the local budget provided by Iulius Town are estimated at over EUR 6.5 million per year from building taxes.

Three days of festival

With the occasion of the inauguration, in Iulius Town are programmed three days of festival with special events, held under the slogan Luminăm #Timișoara Together. On August 30, the graffiti exhibition “UnderTown” opens in the car tunnel, with street art activations, and in the evening, Timisoara and tourists are expected at the “Microcosmos Acrobatic Show”, a parade of giant mechanized structures, which will turn into scenes for aerial stunts.

On August 31, Timisoara will break a new Guinness World Records world record: most LED lights turn on simultaneously. The three days will end with the street art show “Constellations”, a fantastic universe of constellations and the zodiac, transposed into huge balloons.

The first mixed-use project in the west of Romania

Iulius Town is the city within downtown Timișoara, an urban regeneration project designed to unite the community and bring together Timișoara locals, people from the region, as well as visitors from neighboring countries, whether they work in the offices here or come here for shopping, sport or relaxation.

The mixed-use project is developed by companies IULIUS and Atterbury Europe and it marks the largest real estate investment in the region, adding up to more than € 442 million.

Brandishing a novel concept, Iulius Town is the largest business, retail and entertainment hub in the region.

Casino Iulius Mall Timisoara Opening

This is the place where you go to work in the class A office buildings, where you enjoy the highest level of shopping from international brands, where strolling with the family on the alleys in the park takes on a special charm, where stories told by the lake are nothing short of fascinating, where children can have fun at the carousel, where you can meet up with friends at the most attractive cafés and restaurants. This is your town in the heart of Timișoara!

Phase 1 opened in 2019 and includes:

• 120,000 sqm of retail premises
• New brands, restaurants and themed cafés
• 12 movie theaters; all-inclusive dinner and movie experiences
• Park, lake, carousel, skating rink
• 100,000 sqm of office premises, 4 buildings
• The tallest building in Romania (155 m, 27 floors, 52,000 sqm) – under construction
• Vehicle traffic underpass
• 4,070 parking spaces

The new name and visual identity created for the Iulius Town mixed-use project developed in Timișoara are the product of our collaboration with the innerpride branding agency.

The symbol underlying the new logo was the laurel wreath, as Iulius Group is acknowledged as an innovator in many ways, particularly in urban development projects, having developed two successful mixed-use projects to date: IULIUS TOWN and PALAS.

Shopping

Iulius Town redefines shopping via style, refinement, color and energy. The people of Timișoara have access to an attractive mix of brands, in line with current fashion trends, and a complete range of services and leisure venues for people of all ages.

Premiering concepts introduced in this region by major names in the fashion industry, cafés and themed restaurants, department stores by notorious retailers, playground areas for children and entertainment for all ages – these are only a few of the elements that transform your visit to the stores into a cosmopolitan experience.

Dining

Your lunch break, business meeting or family dinner has a different taste in the dining venues in Iulius Town. In the select atmosphere, clients indulge in a symphony of international cuisine, showcased by the themed design and Western ambiance.

As in major cities around the world, Iulius Town brings together elegant restaurants inviting clients to explore cuisines from around the globe, internationally-inspired cafés, as well as other defining attractions for the cosmopolitan atmosphere.

Entertainment

Casino Iulius Mall Timisoara -

Iulius Town is the fun and relaxation destination for the entire family. The people of Timișoara enjoy new entertainment concepts and a variety of leisure options, all in a single venue.

Iulius Gardens, the largest suspended park in Romania, accommodates a double decker Venetian carousel, trampolines and seasonal skating rink, as well as restaurants and themed cafés with a panoramic view overlooking the green space.

All these are complementary to the indoor leisure destinations: a new concept by Cinema City (All-Inclusive VIP Cinema), the largest health and fitness center in Romania with a semi-Olympic swimming pool by the World Class brand, play areas for children and teenagers, casino, and many other attractions.

Iulius Town is the city in the heart of Timișoara, an effervescent and multicultural-friendly space, infusing energy via its rich and varied offer of events for all categories of the public, ranging from educational and recreational activities for children, cultural events and sports competitions, all the way to themed fairs, festivals and art exhibitions.

Events

Leisure takes on new valences in Iulius Town. This is the venue that brings people together, offering them the chance to enjoy a small escape into nature, as well as urban experiences. That is because this is where they meet, unwind with their families and friends, and attend a variety of events:

• Fashion events
• Performances: dance, theater, music
• Outdoor concerts
• Film, music, theater, and folklore festivals
• Activities for children and youth
• Sports competitions
• Various fairs: book, crafts, antiques, gastronomy, etc.
• Art exhibitions, book launch events